The 18-strong, specialist hospitality agency, headed by Rochelle Cohen, has just been appointed to handle the public relations for the St James’s Hotel and Club, a chic townhouse hotel in the heart of London, alongside their Michelin-starred restaurant, Seven Park Place by William Drabble. The St James’s – based hotel - member of Small Luxury Hotels of the World, made the appointment after a competitive pitch. The campaign will see Roche Communications drive awareness and sales for the boutique hotel and fine dining restaurant across the food, lifestyle, design and travel media. The agency will also develop a strategy to further raise the profile of the restaurant and the hotel’s executive chef William Drabble.
Henrik Muehle, Managing Director of the St James’s Hotel and Club says, “Roche Communications is a breath of fresh air, their creative approach, attention to detail and understanding of the hospitality industry made them stand out from the crowd and we are very much looking forward to working with the team”.
The win follows a series of new Michelin-starred accounts for the agency including Alyn Williams at The Westbury in Mayfair and Mark Poynton’s Cambridge-based modern European restaurant, Alimentum.
Rochelle Cohen, founder of Roche Communications says, “It’s always very exciting to work with Michelin-star clients and I am delighted to be working with some of the very best culinary talent in the UK”.
22nd November 2012:
For further information on Roche Communications or St James’s Hotel and Club contact:
Laura Hadfield/Rochelle Cohen at Roche Communications. Tel: 020 7436 1111
Notes to editors
Roche Communications looks after a range of clients including Carluccio’s, YO! Sushi, ETM Group, Giraffe, Drake & Morgan and The Cinnamon Club.